Tuesday, 17 October 2017

Research: Chris Anderson Theory

The long Tail- Chris Anderson


Today I have been looking at the long tail theory by Chris Anderson and looking at how it can apply both my foundation portfolio and my advanced portfolio. Both my foundation portfolio and my advanced portfolio focus on the genre of indie music. This is a fairly niche genre and would be toward the long end of the tail (yellow section on the graph) as it is not as popular as a genre such as pop or R&B. Both my music video and music magazine would have  a guaranteed audience of people in the indie subculture who would watch or buy my product.


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