Analysis of A different kid of fix by Bombay bicycle club digi pack
The album uses art on all panels of the digi pack and does not feature an image of the band once. The audiences attention is very much drawn to the art which seems to emulate both an old fashioned anatomical drawing and William Morris print. This creates an aesthetically pleasing and unique look to the art. The fact that the album cover uses art instead of the photography of the band adheres to conventions of the indie genre as the image of the artist themselves is not prorated by the audience, they are more likely to prioritise the music made by the band.
A theme is created by using the print used in the front cover on the cd itself and letting the front cover design run on to the back cover. This can only happen because the album is in a digi pack format so a separate spine is not required.
The digi pack adheres to many codes and conventions such as using a bold clear font at the top of the front cover to show the albums name and a clear vertical listing format with track numbers and names on the back cover of the digi pack. As well as this the name of the record label that the band are signed (universal island records) to is present on the back cover as well as the barcode and website addresses for the band's twitter, Facebook and website. This would appeal to the young digital native target audience that will be buying the bands products as they are likely to use social media a lot to see their favourite bands activity.
On the front cover of the album the band has used their signature font/logo to show their name (bombay bicycle club) this would be instantly recognisable to fan of the band.
After looking at this digi pack decided to research a music video for a song from the album. I looked at lights out words gone. The music video shows a dance class which has little correlation to the album artwork.
this is a link to the music video for the song lights out words gone
What I have learnt from analysing this Digi Pack
I would like to use a lot of art or photography on the panels of the album rather than photography of the band themselves.
I would like to use a logo or identifiable brand font on my album cover. I will also use this on all of the other products that I produce to create a strong brand identity.
I will also but a barcode, website links and the name of the record label of the brand on the back cover of the digi pack.
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