https://medium.com/@pulsefilms/why-music-videos-are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2
link to the article
“Even if everything is now digital, who doesn’t want to have more than just the track…I would say the track is the burger and the music video is the full meal deal with fries and Coke” — Simon Cahn
This article is about how with today's technology-obsessed world, music videos are more important than ever. In fact, it could even be seen as more important than the physical album cover artwork. "We used to buy a physical album with nice cover design, but now we consume on a plethora of platforms. Can you remember the artwork of the last track you heard? I can’t. But I CAN remember the video. It’s like a digital CD case for the track." Youtube is the second biggest search engine after Google and music videos have become both easier to create and upload as well as watch, creating a younger generation of filmmakers. Music videos help to create icons and amplify star image, for example, Miley Cyrus and her "wrecking ball" and Pharell Williams and his hat.
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