Research: conventions of indie music videos identified from analysis

Summary of conventions of existing music videos

From my research I found that some of the conventions of existing indie music videos include:

• ·      A wide range of shot types and camera angles to keep the audience engaged and make the video more visually pleasing. – all videos analysed

 

screen shot from chained music video

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• ·      Close ups of the lead singer lip syncing and close ups of the band playing their instruments. This is to represent the star of the music video. – all clips analysedveins  music video

• ·      Editing of the song in time to the beats of the song (thought beats theory). This makes the song connect to the visuals in a more gratifying way for the audience – all clips analysed

• ·      Band are dressed in dark clothing typical of the indie genre e.g. band t shirts, plaid tops, DM boots. This is so that the band can be identified as indie and so the indie target audience can receive a sense of gratification as they identify with what the band are wearing. – all clips analysed

• ·      Dark lighting/ moody atmosphere. This helps to amplify the lyrics of the song. – break the silence music video

Breeze blocks music video 

• ·      Low production value so cheap sets, this is because indie bands have a niche audience and not aimed at the mass market and so do not make as much revenue therefore reducing production value. set often in woods or somewhere natural - break the silence music video, veins music video, chained music video

break the silence

• ·      Combination of band performance and Loose narrative- all clips analysed apart from I Can’t See music video

I will incorporate all of these conventions into my own work in order to make my work as professional looking as possible.