Post production: textual analysis of my own digi pack

Texual analysis of own digi pack from katiefaint

Post production: textual analysis of my own magazine advert for digi pack

Textual analysis of my own poster 

Production: Listening to audience feedback

These are two comments from my audience feedback on my products that suggested some changes for my digipack. I have decided to take on board their criticism and try what they have suggested.

Here is a mock-up of the image with a smokey background as suggested by one of the comments. I have also changed the Palace font and made it bigger. I do not like this image for an album cover, I think it looks too plain and not as effective as the previous image that I used. It does relate to my music video better, however, I think that this is more of an issue than a positive thing as all but one of the of the existing products that I have analyzed do not have a concrete connection between the music video and the digipack. In fact, many of the products are very different from each other and have little if no connection (see blog post about alt Js music video and brand analysis) between the music video and the digipack. The digipack and music video often use the same font or similar themes but do not explicitly link. However, I understand that for the purpose of this project the digipack and music video must have a noticeable connection. This is why I chose to have the subject of my music video on the front cover and use the same pool that features heavily in the video, just with some slightly different elements such as the flowers.



This is my previous image with a different and larger font. I much prefer this to the other mockup image. The bigger font is much clearer and somewhat more sophisticated and modern than the last font that I had chosen. I think that the image is much stronger and still has links with the other products such as the music video whilst still adhering to conventions of not relating the two products as much.






I have also added lyrics of Head above the Water on the inside cover of the digipack. This was suggested by one of the responses to my audience feedback.

After completing these changes I created a questionnaire to ask my audience if they liked the changes that I had made. Below is the feedback from my final audience feedback. The first question is a response to my final digi pack design, which I have changed since the last feedback to include 6 panels and I have included song lyrics over one of the panels as suggested. the second question asked the audience if they preferred the album cover with the flowers or the smoke.
The third question is a response to the new font that i have used and increasing the size of the font.







This question asked the audienec which album cover they preferred.They unanimously picked the one with the flowers. 

Finally, the audience seemed to like the more modern font more.

Research: mass audience feedback questionnaire responses

These are the responses to the first question of my questionnaire they all successfully identify the genre of 'indie' correctly which suggests that I have correctly adhered to genre conventions. Most of the responses also picked out the similarities to the video "Break the Silence". For example, the cool tones, low angles, use of female subject for narrative, focus on guitar and woodland location. The responses were positive and what I had hoped for.





These are the response to the editing of my video. The response was mostly positive and people thought that the editing was professional looking. Some people thought the pace of editing was a bit too slow but I am not going to alter the pace editing because I think the fact that it is slow adds to the moody atmosphere and it helps focus the audience on some of the more artistic shots.




These questions were about the aesthetic of my video. The responses were positive and I think that I have been able to create a strong aesthetic. I think this is partly due to using tools such as a mood board to help me create a clear image from the beginning of production.








These questions focus on my digipack. The responses seemed to suggest that they liked my digipack although not all of them were familiar with digipacks from the indie genre. Most people picked up on the color scheme and natural aesthetic and smoke motif. Two out of 19 responses were negative and said they were not sure about the flowers. I will be addressing this in a later post.



These questions focus on my album advert. The response was mostly positive. Some suggesting putting the price of the alum on the advert, however, this was not seen on any of the adverts that I analyzed previously and so I do not believe that it would be conventional for my genre. One comment suggested putting a quote from a review of the album. I am not going to do this however as I would like to try and keep my advert as minimalistic as possible to focus the audience's attention on the album art. I will address some of the other comments in a separate post.






Finally, i asked my audience if they would change anything about my digipack. Most people said no but others suggested 6 panels. This is something that I will be doing. someone also suggested writing on the top right image, I think I will try this out and see what it looks like.

Production: twitter account

Twitter account

I have created a twitter account for my band, in order to promote the album and music video and to interact with the digitally native target audience. Some of the tweets that I have published include a tweet about palace performing on RadioX. RadioX is a London based radio station that plays indie and rock music, I think that this radio station would be an appropriate station to promote my band as they would have the same target audience as my band. As well as this I have included a poster for truck festival, as this is a small indie music festival in the south-east of England. This would also fit the target audience of my product.