These are two comments from my audience feedback on my products that suggested some changes for my digipack. I have decided to take on board their criticism and try what they have suggested.
Here is a mock-up of the image with a smokey background as suggested by one of the comments. I have also changed the Palace font and made it bigger. I do not like this image for an album cover, I think it looks too plain and not as effective as the previous image that I used. It does relate to my music video better, however, I think that this is more of an issue than a positive thing as all but one of the of the existing products that I have analyzed do not have a concrete connection between the music video and the digipack. In fact, many of the products are very different from each other and have little if no connection (see blog post about alt Js music video and brand analysis) between the music video and the digipack. The digipack and music video often use the same font or similar themes but do not explicitly link. However, I understand that for the purpose of this project the digipack and music video must have a noticeable connection. This is why I chose to have the subject of my music video on the front cover and use the same pool that features heavily in the video, just with some slightly different elements such as the flowers.
This is my previous image with a different and larger font. I much prefer this to the other mockup image. The bigger font is much clearer and somewhat more sophisticated and modern than the last font that I had chosen. I think that the image is much stronger and still has links with the other products such as the music video whilst still adhering to conventions of not relating the two products as much.
I have also added lyrics of Head above the Water on the inside cover of the digipack. This was suggested by one of the responses to my audience feedback.
After completing these changes I created a questionnaire to ask my audience if they liked the changes that I had made. Below is the feedback from my final audience feedback. The first question is a response to my final digi pack design, which I have changed since the last feedback to include 6 panels and I have included song lyrics over one of the panels as suggested. the second question asked the audience if they preferred the album cover with the flowers or the smoke.
The third question is a response to the new font that i have used and increasing the size of the font.
This question asked the audienec which album cover they preferred.They unanimously picked the one with the flowers.
Finally, the audience seemed to like the more modern font more.
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