Primary target audience: men and women aged 15-25 in the B, C,D and E demographics and the explorer physcographic with an interest in art, film and primarily muisc.
Secondary Target audience: men and women aged 40-50 in the B, C,D and E demographics and the explorer physcographic with an interest in art, film and primarily muisc.
- Understand how consumers view your brand
- Understand how consumers in a particular category think
- Explore the purchasing habits of customers
- Generate ideas on how to solve a problem or fill a need in a product category
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