Friday, 7 July 2017

Research: Focus Group

Below i have constructed my own focus group in order to ask them for feedback through out the production process. My focus group is made up of people that i believe would be withing my primary and secondary target audience.
Primary target audience: men and women aged 15-25 in the B, C,D and E demographics and the explorer physcographic with an interest in art, film and primarily muisc.
Secondary Target audience: men and women aged 40-50  in the B, C,D and E demographics and the explorer physcographic with an interest in art, film and primarily muisc.

The focus group will: 

  • Understand how consumers view your brand
  • Understand how consumers in a particular category think
  • Explore the purchasing habits of customers
  • Generate ideas on how to solve a problem or fill a need in a product category




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