Research
on Carol Vernallis
Diegesis
This is the world of the music video (where
the video is set) and it revealed in the music video quite slowly. In order for
diegesis to be revealed certain shots are emphasized though the use of framing
and repetition so particular shots seem more important than others therefore
creating a specific look.
Camera
Establishing shots and master shots are
important and frequently used in music videos. The use of close ups and mid
shot is also prevalent. The framing and composition of shots is very
distinctive to the video and creates a unique look.
Narrative
Most music videos tend not to have a
concrete chronological narrative, more of an episodic expression or exploration
of a topic or theme. It is important that most music videos do not have a
structured narrative like a film would. This is because the video is there
primarily to enhance the music, providing a visual commentary or advertising
the song. If the narrative is too engaging then the attention is taken away from
these crucial things.
Editing
Some music videos may bring the editing to
the foreground of the video and make it visible instead of seamless like
continuity editing. This results in different videos using editing in a
distinctive way that is identifiable to that specific music video. For example
lots of jump cuts or graphic matches may be used through out the video to
create a particular style and look. Editing can also be used to highlight and
emphasize certain elements of the song that is being used such as certain
lyrics or beats.
How the theory will inform my practice
- I will use diegesis and reveal the world of the music video gradually placing focus on certain shots. I will use this for the instrumental introduction and use certain shots to introduce the word of the video.
- I will also use an episodic narrative that explores a theme in my video rather than a structured narrative.
- As well as this I would like to highlight some beats of the song with certain shots such as a girl falling into the water when a symbol crashes as the symbol crash emulates the crashing of waves.
Andrew
Goodwin
Theory’s summarized from his book dancing
in the distraction factory
Genre
Music videos tend to adhere to a certain
genre, using certain locations, props and people that fall within the conventions
of a certain genre. For example a music video for a rap song will include lots
of expensive objects such as a sports car, an expensive location such as a pool
or expensive house and they will often have many scantily clad women being objectified
by the men in the video.
This links to the idea of voyeurism and how
men and women can be portrayed seductively in videos for the gratification of
the audience. It is often women who are the subject of this seductive
representation and this thinks to the theory of the male gaze.
Correlation between music and visuals
There is an evident link between the
visuals of the video and the music, whether it is the lyrics or the beat. The
visuals illustrate, amplify or contradict the lyrics.
Illustrate: the music can be set to visuals
that illustrate the meaning of the lyrics.
Amplify: this is where narrative and
performance can be used to connote the meaning behind a music video
Contradict/disjuncture: this is where the
visuals have no correlation to the music and lyrics an can often create a
completely different meaning. This can be seen in fat boy slims praise you
video. https://www.youtube.com/watch?v=ruAi4VBoBSM
Star image
Music videos help to either create or
adhere to a star image. Each star has a different visual image that is unique
to them for example lady gaga is presented a as quirky and wacky due to the
image created of her through her outfits and music videos. The star has to play
an important role it the video. This is because the record company that the
star is signed under needs a certain amount of exposure from the star in order
to promote the artist and make a profit.
The fourth wall (where the artist sings to
the camera and uses direct mode of address to the audience) is nearly always
broken in music videos.
Intertextual references are often used in
music videos for example the video for season 2 episode 3 intertextually
references 90s Mario kart.
https://www.youtube.com/watch?v=x2Kwos_oWSc 
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