History of the music video
1935
Len Lye made the first “music video” in
1935 and it was to advertise the post service. The film was hand coloured and
the visuals were in time to the music.
1950s
and 60s
Scopitiones were a video jukebox that was
created in France. It used 16mm film, which was unpopular because of its quick
depreciation. They could play 3-minute musical films. https://www.youtube.com/watch?v=4UxGm8UNuyY
1960s
In the 60s band like the Beatles became
global. Top of the pops was very influential and the band that had the top spot
in the charts would often play on the show, however if the band were in another
country then a music video would have to be played in their place. an example of this is the video for “Strawberry Fields Forever.” It features reverse, slow motion, fades, camera filters and slow mixes, and a collection of unusual, slightly imposing camera angles. These all reflect the zeitgeist and the psychedelic music and culture of the time. https://www.youtube.com/watch?v=8UQK-UcRezE
1960s
Bob Dylan made a video to the song
subterranean home sick blues. It was very simple and cheaply made but it is
effective. It has since inspired
many parodies and many could say it is iconic.
1975
The
first big budget music video was created by Queen to bohemian rhapsody. It
makes use of many special effects that were popular at the time.
https://www.youtube.com/watch?v=fJ9rUzIMcZQ
1980s
In the 80s pop music videos were much more common and in 1984 Micheal Jacksons 'Thriller' was released. it was directed by John Landis who directed films such as An American werewolf in London and the blues brothers. This resulted in a much more narrative music video. The video was and still is cultural phenomenon, it has become iconic.
https://www.youtube.com/watch?v=sOnqjkJTMaA
Peter Gabriel released the video for 'sledgehammer' in 1986. It used cutting edge stop motion animation techniques. “Sledgehammer” video won a so-far unsurpassed nine MTV Video Music Awards in 1987, and is MTV’s most-played music video.
https://www.youtube.com/watch?v=OJWJE0x7T4Q
1990s
Jamiroquai’s biggest hit virtual insanity featured a "moving flaw" in a video that looks as if it is all shot in one take. In reality the video is just seamlessly edited.
https://www.youtube.com/watch?v=4JkIs37a2JE
In 1998 Britney Spears released 'hit me baby one more time'. Unlike most other pop videos, there is little special effects in this music promo. It is, instead, an example of the perfect synchronicity between a song and the accompanying video, strong direction and choreography.
2000s
In 2008 Beyonce released single ladies. It was directed by Jake Nava and was inspired by a 1960s performance on the ed sullivan show. It relies less on narrative and more on compelling choreography and it is very voyeuristic.
https://www.youtube.com/watch?v=4m1EFMoRFvY
1980s
In the 80s pop music videos were much more common and in 1984 Micheal Jacksons 'Thriller' was released. it was directed by John Landis who directed films such as An American werewolf in London and the blues brothers. This resulted in a much more narrative music video. The video was and still is cultural phenomenon, it has become iconic.
https://www.youtube.com/watch?v=sOnqjkJTMaA
Peter Gabriel released the video for 'sledgehammer' in 1986. It used cutting edge stop motion animation techniques. “Sledgehammer” video won a so-far unsurpassed nine MTV Video Music Awards in 1987, and is MTV’s most-played music video.
https://www.youtube.com/watch?v=OJWJE0x7T4Q
1990s
Jamiroquai’s biggest hit virtual insanity featured a "moving flaw" in a video that looks as if it is all shot in one take. In reality the video is just seamlessly edited.
https://www.youtube.com/watch?v=4JkIs37a2JE
In 1998 Britney Spears released 'hit me baby one more time'. Unlike most other pop videos, there is little special effects in this music promo. It is, instead, an example of the perfect synchronicity between a song and the accompanying video, strong direction and choreography.
2000s
In 2008 Beyonce released single ladies. It was directed by Jake Nava and was inspired by a 1960s performance on the ed sullivan show. It relies less on narrative and more on compelling choreography and it is very voyeuristic.
https://www.youtube.com/watch?v=4m1EFMoRFvY
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