Semiotics and Ferdinand de sassure
Ferdinand de sassure was one of the founding
fathers of semiotics and semiology in the 1800s. Semiotics is the study of
signs as part of social life. The signification of some thing is broken down
into two aspects: The signifier, which is the form that the sign takes and the
signified, which is the concept that it represents. “The sign is the whole that
results from the association of the signifier with the signified.”- Sassure. An
example of this is the word “closed” on a sign outside a shop. “Closed” is the
signifier and the idea that the shop is closed is the signified.
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