Research: Semiotics and Ferdinand de sassure

Semiotics and Ferdinand de sassure

Ferdinand de sassure was one of the founding fathers of semiotics and semiology in the 1800s. Semiotics is the study of signs as part of social life. The signification of some thing is broken down into two aspects: The signifier, which is the form that the sign takes and the signified, which is the concept that it represents. “The sign is the whole that results from the association of the signifier with the signified.”- Sassure. An example of this is the word “closed” on a sign outside a shop. “Closed” is the signifier and the idea that the shop is closed is the signified.